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Edward Syrett

The Blog Of ERS Design

Website Design, Print Design, Videography and more...

Why You Need Video in Your Business: Showcasing your Staff, Office, and Personal Side

Published: 12/06/2024 @ 16:40PM

In today's fast-paced digital world video has become one of the most powerful tools for promoting a business. It allows you to showcase your products, services and company culture in a way that engages and connects with your audience. Beyond traditional marketing benefits, video also offers a unique opportunity. It lets you show off your staff, office and personal side, giving your business a more personal touch. In this article we will delve into the intricacies of why video is a good idea for promoting your business, particularly in the UK market.

Why is video a good idea for promoting your business?

Why you need video, In your business, to showcase, Products and services

Video is a versatile and effective medium for promoting your business in the UK. It allows you to demonstrate your products or services and showcase your team and office space. This adds a personal touch that can help you build a stronger relationship with your audience. As a business owner in the UK, you know the importance of building trust and loyalty with your customers. Video can help you achieve that.

One reason video is so effective is that it engages multiple senses. It allows your audience to see and hear your message, making it more memorable and impactful. By showcasing your staff and office, you give your audience a glimpse into your daily operations. They see the people behind your brand. This can create a sense of familiarity and trust, making your business more relatable and approachable.

Moreover, video can also help you stand out in a crowded marketplace. With so many businesses competing for customers in the UK, it's important to find ways to differentiate yourself. By showcasing your personal side through video, you give your audience a reason to choose your business over others. This can be particularly effective for small businesses. It allows them to compete with larger companies on a more personal level.

In addition, video is also a cost-effective marketing tool. With the rise of social media and online platforms, it has become easier and more affordable to create and share videos. This means that even small businesses with limited budgets can take advantage of video marketing's benefits.

Video is a valuable tool for promoting your business in the UK. By showcasing your staff, office and personal side through video, you create a more personal and engaging connection with your audience. If you want to stay ahead in the competitive business landscape of the UK, incorporating video into your marketing strategy is a must.

Until next time ...


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#VideoMarketing #DigitalWorld #PromoteYourBusiness #UKMarket #CompanyCulture

About me ...

I graduated in 1985 from Keele University having done Single Honours Electronics with Computer Science.  At the time I thought I would be doing electronics but within a year of being let out into the big wide world I was designing software for a fire detection system.  After that I continued doing software for another 30 years taking on C, C++, Visual Basic and Java.

Covid loomed, and everybody started working from home.  At the end of 2021 I decided that I wanted to do my own thing at home instead of working for someone else.  I had done a few videos as a hobbyist, so ERS Video was born.  I wanted to use my varied I.T. experience so having done the odd bit of design work as a consultant, I branched out into websites and graphic design.  Because of this wider remit, I had to change the name of the business so we are now ERS Design.

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© 2024 by Edward Syrett

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