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Edward Syrett

The Blog Of ERS Design

Website Design, Print Design, Videography and more...

Choosing the Right Colour Scheme: Using the Colour Wheel in Design

Published: 11/06/2024 @ 14:18PM

As a graphic designer in the UK, I understand the importance of creating impactful business card designs. One of the key elements to consider is the colour scheme. That's where the colour wheel comes in. I will also discuss why it is a useful tool for designing business cards.

What Is The Colour Wheel, And Why Is It Useful?

Using the colour wheel, In design, a rainbow blooms, Creating magic

When it comes to business card design, readability is crucial. It's important to carefully choose colours and their placement on the card. The colour wheel is a visual tool that helps designers determine which colours work well together. It is divided into three categories: primary, secondary and tertiary colours. By using the colour wheel, you can easily identify complementary, analogous and triadic colour schemes for your business card design.  For example, you can use the colour wheel to choose complementary colours, one for text, the other for the background, so that the text is easily readable against the background. 

One of the main advantages of the colour wheel is that it helps designers understand colour psychology

Different colours evoke specific emotions and convey particular messages to the recipient. For example, blue is often associated with trust and professionalism. This makes it a popular choice for business cards. Conversely, yellow is linked to energy and creativity, making it suitable for businesses in the arts or entertainment industry.

When using the colour wheel in design, it's important to consider font sizes and colour contrast. This is especially important for those with colour blindness. By using the colour wheel, you can ensure that all text on the business card is easily readable. This includes choosing a font size that is large enough to be legible. Use high-contrast colours for the background and text as well.

Lastly, the colour wheel can help you create a cohesive and visually appealing design. By choosing colours that are adjacent on the wheel, you can create a harmonious and balanced colour scheme. Using colours that are opposite each other on the wheel can create a bold and eye-catching design.

The colour wheel is a valuable tool
for designers!

It helps them to create effective, visually appealing business card designs. By understanding the different colour schemes and their impact, you can create a card that accurately represents your brand. It will leave a lasting impression on potential clients.

So next time you're designing a business card, remember to use the colour wheel to elevate your design.

Until next time ...


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#graphicdesigner #businesscarddesign #colourwheel #impactfuldesign #UKdesigner

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Color Wheel

About me ...

I graduated in 1985 from Keele University having done Single Honours Electronics with Computer Science.  At the time I thought I would be doing electronics but within a year of being let out into the big wide world I was designing software for a fire detection system.  After that I continued doing software for another 30 years taking on C, C++, Visual Basic and Java.

Covid loomed, and everybody started working from home.  At the end of 2021 I decided that I wanted to do my own thing at home instead of working for someone else.  I had done a few videos as a hobbyist, so ERS Video was born.  I wanted to use my varied I.T. experience so having done the odd bit of design work as a consultant, I branched out into websites and graphic design.  Because of this wider remit, I had to change the name of the business so we are now ERS Design.

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